Uh, Ever Heard of Rotten Tomatoes?

I appreciate the sarcasm, but this newsletter is kind of the anti-aggregator. The goal here is to keep you up to date with the latest notable / interesting movies across theaters & streaming, but also do so in a manner much less boring (and sometimes even entertaining?) than reading a synopsis. I also sometimes give commentary on “the industry.”

BIG clarification: I don’t write reviews (but I do read a lot of them, and tell you what they think), because I haven’t watched all the movies I write about. K… so how are you able write about them then? Because I’ve watched a lot of movies as well as worked as a marketer at Paramount Pictures for almost a decade, where I tracked nearly every movie that came out. The overviews I write are essentially me telling you about the movie from the POV of a friend who pays way too much attention. I also avoid writing too much about plot details and spoilers - because, well, that’s what reviews are for. Jk (kinda).

Who writes this?

Chief writer, editor, publisher, fact checker and snack getter is Latham Arneson. A near decade (former) movie marketer at Paramount Pictures. I’ve… watched a lot of trailers.

Hate Mail

Re: hate mail, please send to frank@whatsintheaters.com. Partly because he's a jerk, but mostly because he doesn't exist.